The theatre of cooking is amplified by television shows such as Masterchef and chef celebrities such as George Calombaris, Jamie Oliver, Luke Nguyen... and Cheong Liew.
We had the privilege of meeting George Calombaris and enjoyed the theatrical dining experience at his restaurant, The Press Club, in Melbourne. Calombaris’ kitchen has a seamless presentation that holds your attention.
George Calombaris (MASTERCHEF) @ The Press Club Melbourne 2010 |
Chefs are expected to get in and get sexy! Trade show Fine Foods Melbourne 2010 amplified this trend with chef celebrities spruiking (promoting) for companies on their stands both in person and in print. Television celebrity icons such as Calombaris, Alvin Quah and Dominique Rizzo were extremely popular.
Expect to see more of this profile building for their own career betterment. Go to link for more photos of George Calombaris and Dominic Rizzo http://www.foodstrategy.com.au/pages/photos.aspx?id=12
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Dominic Rizzo (READY STEADY COOK @ Fine Foods Melbourne 2010) |