Wednesday, June 29, 2011

Nightowl Convenience Stores

Nightowl Convenience Stores
This popular Queensland franchise is expanding nationally.  Franchise opportunities are available at Nightowl Head Office in Brisbane.  www.nightowl.com.au
Food Strategy has been working closely with Nightowl for nearly 2 years on various store designs to incorporate their new concept and fresh image.
Nightowl needs designs that reflect the company branding in detailed plans that enable their shopfitters to give accurate quotes and bring the projects together effortlessly.  On time and on budget.
Have a look inside our designer's computer screen to see how the 3D design looks.
Watch this Youtube design video by Food Strategy www.foodstrategy.com.au 
See your vision come to life in 3D at www.foodstrategy.com.au
Double click on the video for a larger view via Youtube.
Or paste this link in your web browser: http://youtu.be/NqMk9GIsMu8

 

Wednesday, June 15, 2011

Coffee Shop Design-Does It Matter?

Coffee shop design - does it matter?
I spent the day at Caboolture Historical Village on a school excursion.  CHV is located north of Brisbane and is a step back in time to Aussie pioneering days with museum, displays and shows.
After a 45 minute noisy bus trip, the parents and teachers were desperate for a caffeine recharge.
At the entrance to the CHV visitors centre there's a slick, new coffee shop offering all the coffee choices and a daily menu.
'Billy Tea Room' at Caboolture Historical Village
The coffee was great and gave us the energy burst to keep up with the kids during the next 2 hours of exploring the pioneering village.
As we meandered around the beautiful grounds and buildings of yesteryear we stumbled across a 'Billy Tea House' with old fashioned tea, coffee and home made biscuits.
Mis-matched chairs and lace tablecloths
As we tripped up the verandah steps we could smell the home cooking and hear the clinking of the mis-matched tea cups being washed by the 'mature' and smiling volunteers. On a cool winter's day the inner warmth of the small cottage embraced us like a warm hug.  The tables and chairs were from various ages of 1950s to 70s and painted a matching green.  Each table lovingly covered with a homely table cloth. 
Was this ambience by design or just pot luck?




A steaming cuppa and 3 home made biscuits (choc chip, anzac and jam drop) cost a frugle $3.00.  Less than a coffee at the new coffee shop out the front.
Doting service and hand washing dishes
Both establishments were immaculately clean and had lovely attendants doting on their customers.  Yet somehow the old fashioned tea house in a wooden cottage just 'felt right'.
Now don't get me wrong; compliance with health and building codes must come before any concept or theme.  The tea house is a volunteer run, non-profit establishment and runs with a different motive to the coffee shop. 




Ultimately the design of your coffee shop:
= Must be based on your unique concept and menu
= Emphasize employee efficiency and logical customer flow
= Display your key products to increase sales
= Must meet your construction budget
= Must include a kitchen that can function at peak performance during your busy times.
 Ambience by design or pot luck?
= Include construction standard details and accuracy to ensure your project comes together smoothly.

Visit www.foodstrategy.com.au for more information.

Tuesday, June 14, 2011

Follow Friday on Twitter

Further to our earlier Food Strategy blog "How to promote your restaurant for free" I encourage you to use the Twitter hash tag #FF.  "Follow Friday" is a hashtag used in a tweet with a user's name to recommend that person to all your followers.  It's a bit like a recommendation and referral for Tweeters.
Food Strategy occasionally recommends people who have enjoyable interaction, interesting content or industry news.
Today, Food Strategy was ranked #62 in Australia as a Twitterer you should follow.  To put that in perspective, Russell Crow is number 1 and the Melbourne Herald newspaper is number 63.  Estimates show there are currently nearly 3 million Twitter accounts in Australia alone.

How do you rank? For more stats go to the Follow Friday website

View our stats below:


Can't view this pic then click here

FOODSERVICE EXPO WIDE BAY / FRASER COAST

Calling all restaurant owners, foodies, foodservice operators, chefs, grocery, aged care and production kitchens.  Get all the information you need in design, foodservice and catering equipment at the "Wide Bay & Fraser Coast Foodservice Expo".  At the Bundaberg Civic Centre over 2 days.
Tuesday 5th July and Wednesday 6th July.
www.foodstrategy.com.au will be there
Click here Brochure and sponsors

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